With a new decade, we are excited to reveal the new branding and logo of YFC Youth Unlimited™ across Canada!
The Story of Our Logo
Our new logo is an abstract take on the speech bubble, combined with an upward facing arrow, integrating bold angles that reinforce the movement towards Christ. This bold icon represents the upward moving conversations staff and volunteers have with youth through programs and relationships. The icon is also a container that holds the Gospel message.
Moving Forward Together
We are unifying our look across Canada; the mission of YFC Canada remains unchanged. We are so grateful for your partnership with YFC Comox Valley. Because of your contribution YFC Canada has been able to reach into the lives of over 190,000 Canadian young people each year for the past five years. YFC is an association of 31 Chartered and 5 Affiliate Chapters spread out over hundreds of locations across Canada. Built on an entrepreneurial spirit our Chapters are as unique as the landscape in which they reside. This uniqueness allows us to effectively customize our programming to youth in each community.
In spite of the success we have had with each Chapter’s individualized programming, we realize that having two operating names can be confusing. Over the past two years, YFC has reviewed our identity as an organization to reaffirm and reframe “why we exist” and “what we do,” as well as how we behave and how we succeed.
Why we exist:
Every young person living fully in Christ
What do we do:
Engage and equip youth to know and follow Jesus
“But how can they call on him to save them unless they believe in him? And how can they believe in him if they have never heard about him? And how can they hear about him unless someone tells them?” Romans 10:14,15 NLT
We’re excited about the new brand, especially as we celebrate our 75th year in 2020. It’s all part of our long-term, strategic planning that focuses on strengthening resources and improving collaboration. From the very beginning, when we started 75 years ago, our mission has always been simple, practical yet ultimately life-changing: to see every young person transformed by God’s love.
We are excited to share this new look and unified identity with you today and we look forward to moving forward together with our new brand.
If you have any questions please contact us.
Sincerely,
Robbie Taylor, Executive Director
robbie.taylor@yfc.ca
